Page 8 Advertisements Column 8

Gisborne Times, Volume LXXIII, Issue 11949, 20 May 1933, Page 8

JOHN WAN A [AKER—--1 ‘ Prince of Retailer;*. ’ . John Wan a maker ' commenced business in April, IS6I. Tho first day’s takings amounted to £o 3s Old. Of this amount ho spent. £o" on newspaper advertising for next day’s business and kept 3s Old in the till for change. lie maintained that general policy, and built tip America’s greatest retail business. • John Wanamaker was the -biggest. retail advertiser in the> world. Most of the successful' retailers in America built their businesses on their policy of putting all their .profits. back into advertising during tho early days of their growth, using principally tho “family’’ newspapers. . _ • • • MR. RETAILER— - Tho “Gisborne' Times”, circulates every week-day ’• morning over tire whole of the 1 East Coast districts from Wairoa to Cano. Runaway, and along. the Bay of Plenty as far as Whakatane.ltis well worth your while to. inquire concerning its possible service to you. If you desire to extend your business, let.. us talk it o-ver. Phone or drop us a line and -our canvassers will gladly-call and see. you. ,