Page 8 Advertisements Column 8

Gisborne Times, Volume LXXIII, Issue 11948, 19 May 1933, Page 8

JOHN .WJLNAMAKER- . “J’riuco ui' Retailers.” John Wan a maker .commenced business in April, ISGI. The iirs'fe day’s takings amounted, to £*■s' os y.Uk Of tjits amount he spent £5 on advertising for next day's business and kept Os SAld in the till for change. Ho maintained that general policy, and built up America’s greatest retail business. J olm Wauainaker was the c biggest retail advertiser in the - world. Most of the successful ' retailers in America built -their businesses on their policy, pof putting all their profits back into • advertising during the early days of their growth, using' principally the “family” newspapers. Mil. RETAILED— . Tho ‘ ‘Gisborne»Times** ; circulates overv week-day pnorning over tho whole of the East Coast districts from AVuiroa to Capo Runaway, and along the Bay of Plenty as far as Whakatane. It is well worth your while- to in- . quire concerning its-possible service to you. If you' desire to extend * your business, "let'-’us talk it over. Phone or drop us a- line. and-.our- canvassers kf will . .. gladly call and see you. f •