Page 8 Advertisements Column 8

Gisborne Times, Volume LXXIII, Issue 11947, 18 May 1933, Page 8

JOHN WANT\MAK_ER—“Prince of - Retailers." John Wanaumker commenced business in April. ISGI. The first day’s takings amounted .to To 3s 9id. Or this amount he spent To on.newspaper. advertising for next' dav’s business and kept 3s ©ld in the' -till for change. JRe maintained -that general policy, and built up America’s greatest' retail v business. John AVanamaker - was the .biggest retail advertiser in the world. Most of the successful retailers in America • built their businesses on their policy of putting all their ■ profits back into advertising during tho early days of tlieir, growth, using principally the “family” newspapers. ’ * ’ > MR. RETAILER— ' i •The “Gisborne Times” circulates every week-day ■ morning -oyer .the whole of the East Coast dis-tricts-from Wairoa' to Cano Run- . away, and ‘ along-' the * Bay ;«of Plenty -as far- as Whakatane. It is- well worth your, while to iu- ; quire concerning its possible’service to you. 'lf you" desire-'to extend -your' business, *. let-’..us talk-it over. . Phone- or. drop us a lino and. our canvassers ‘‘will gladly call and 'sec' yoih i> -•