BUTTER PRICES

Gisborne Times, Volume LXXIII, Issue 11539, 16 January 1932, Page 2

BUTTER PRICES

DANISH SELLS AT 1/4; AND N.Z. FOR ONLY 1/1. IS MARKETING AT FAULT t MOIUUNSVILLE, Jmi. 13. ». Several million pounds sterling are being lost to New Zealand dairy farmers and Die country as a whole tins season, owing to the unaccountable fact that for the past three months Danish butter lia s been selling an •London at 30s to 40s per cwt more than the best butter New Zealand can export. Farmers hit hard by the low advances made by their dairy companies arc asking why there should .be such a difference. British housewives are now paying 3d per pound more for Danish butter tliau for New Zealand finest-' butter. which Inis been graded 93 points or 91 points at the Auckland grading stores this season, and has been ueiscribed in glowing terms by the Tool; ev Street merchants in tlieir reports ■to Now Zealand factories. Farmers throughout the Waikato want very much "b o know why Danish butter lm* been selling at Is 4d in the English grocers’ shops since October 31. wlulo ni the- same period Now Zealand finest butter has dropped from Is ‘2d to Is.ld. DIG PUBLICITY CAMPAIGN "Is our advertising and salesman' ship in all its branches at Home at fault:-” is the question asked in a report presented to-day at a meeting of directors of the Mornnsyillo Co-cp. Dairy Company, which i.s male-, ing over 2000 tons of butter this season “It would pay the New Zealand dairying industry to spend almost unlimited funds on salesmanship and advertising- in Britain if such a cam*, nrti-gn would make up, the leeway in the price of. New Zealand butter as compared with Danish.” The report is frankly unable to account for the big difference in'prices. It Is a mystery. , . , , - The comparatively high wholesale price paid for Danish butter —it was 136 s ner cwt. on January 2. when New Zealand was quoted at 98s-w — seems to deny the popular assertion that present' low prices for. New Zealand produce are caused by the.financial t roubles of the Home market. It thri* market-■’--"is ' impoverished;, - how is it that it can afford to pay 30^ } cr cent, mere for Danish than .New Zealand? .The reason must be either that Danish quality completely overshadows New Zealand quality, or that our salesmanship is at fault. TRIBUTES TO QUALITY. Tile report goes on to prove that thero is nothin" wrong with the quality of* our butter, and extracts aie given from reports received by the •company, from A.. C. Rowson, of I°°'ev Street: “Ex b.s. Rungitane, flavor extremely good. Has a-mo&t .< tractive buttery aroma. Jexturo very good, finish good, color uniformly correct shade.” '.‘Ex sis. Tamm: Flavor very: fine indeed, text,me good, color uniform, finish attractive. . T.u the face of constant reports from tlie merchants that New Zealand liuttcr is arriving m splendid condition, says- the report how can anyone account for the fact that tlu market- will only take our butter at a discount of 30 per cent? Ten -shillings. should be the normal difference in price between Danish and New Zealand butter, which leaves an unaccountable . difference of about 80s per cwt.-. If the.price of New Zealand butter was 128 s, as it should be. our .bo-receiving Is 24<1 .per pound of buttorfftt instead of 103 d.) qs was- the-ease last month