LIPTON’S SUCCESS

Gisborne Times, Volume LXXIII, Issue 11539, 16 January 1932, Page 9

LIPTON’S SUCCESS

SECRET IN ADVERTISING. * A, few months before his death; Sir Thomas Lipton completed, a -vob nine .of memoirs under the title of “Leaves-From the Ljptpn Logs,” in which he. traces ■ his own career, from- the days when, - at the age of nine, he .answered-a “Bov ."Wanted” advertisement,! cleaned shop windows and rail errands, for half, a crown , a week. He tells with. gusto, of. his life as- ; a, cabin boy, of how lie .slept eight in a (room. In an. American. lodg T ing-house, and was-nearly linpdeijcd by an infuriated .Spaniard, .and bow ho fared as a -stowaway on a tramp steamer. A millionaire at thirty. Sir Thomas declares that his early success was due to bis firm and persistent faitli in tlio power of advertising. That faith was built upon a, remark made by Mr. Gladstone in a Glasgow speech: “Advertising is to business i what . steam, is ..to industry—the. sole propelling power, Nothing except the mint can make money without advertising.” - -