Page 6 Advertisements Column 3

Gisborne Times, Volume LXVII, Issue 10510, 14 February 1928, Page 6

IP YOU DO NOT SEE AS 'WELL AS YOU SHOULD, YOU SHOULD SEE— H. A. ARMSTRONG, F.S.M.C., F. 1.0., OPTICIAN WITH HIGHEST ENGLISH DIPLOMAS, GLADSTONE ROAD— GISBORNE. TOHN WANAMAKER “Prince of Retailers.’’ ■» John Wanamaker commenced business in April, 1861. The first day’s takings amounted to £5.3s Of this amount he spent £5 on newspaper advertising for next day’s business, and kept 3s 9fcl in the till for change.. He maintained that general policy, and built up America’s greatest retail business. • John Wanamaker was the biggest retail advertiser in the world. Most of' the successful retailers iii America built their businesses on their .policy oi putting all their profits back into advertising ‘ during the early days of their growth, using principally the . “family” newspapers. Mr. Retailer- • • The “Gisborne Times” circulates - every week-dav morning over the whole of the East Coast district? from Wairoa to Cape Runaway, and along the Bay of Plenty as far as Whakatarie. It is wel’ worth your while to inquire concerning its possible service tn you. If you desire to extend vour business, let us talk it over. ’Phone or druo us a line and our canvassers 'will, gladly call and see " you. ’Phones—Commercial No. bOO; Printing Department. 818.