CLINIC TO CURE JITTERS

Gisborne Herald, Volume LXXV, Issue 22820, 15 December 1948, Page 10

CLINIC TO CURE JITTERS

NEW YORK, Nov. 21

Jittery film stars and others can pay to scream and smash dishes in a new personality therapy clinic in Hollywood. The owner, ex-radioman Warren Gale, has named the place You—after the most important person in the world, he says.

In a soundproof deinhibiting room, customers can curse, shout nasty things about the boss, and rave generally until they get it out of their system. For more wild-eyed types there are cheap dishes to fing into a corner. In another room, the relaxatorium, a nervous customer sags in a comfy chair built to fit his body. The only light is on a beautiful rural painting, draped in grey cloth. Soft music wafts from a hidden radio.

In the personal improvement room, the customer can hire a suit of armour or dress as Cleopatra or Napoleon, parade before a big mirror, and talk into a recording machine. Said Mr. Gale: “When, you are bored with yourself, a costume temporarily rids .you of the pressure. You take over someone clse's personality.”