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Gisborne Herald, Volume LXX, Issue 21009, 4 February 1943, Page 4

‘‘Twenty cigarettes a day’?'’ laughed the tobacconist “That’s nothing. Why, some of my ‘regulars smoke twice as many, and one of cm smokes a hundred!’’ “Ho must be a whale for them!!” murmured the customer. “Well, a hundred’s plenty,” a,omitted the tobacconist, “but a whole lot depends on the tobacco —even twenty a dav’s too matrv if von smoke the wrong brand. I smoke cigarettes myself —heaps of ’em —hut tlmy don t hurt me worth a cent, because niv i’.'U'oiirite’s Rivcrhcait Gold, atid_ as tlint’s toasted, with hardly tiny nicolino iu it, Pm us riftlif ils . /! toasting that cleans up the nicotine. “ Tsu’t there another toasted cigarette tobacco! ’ ’ queried the customer. “There is,” said the tobacconist. “ Desert. Gold—Al at Lloyd’s—so are ilie three other toasted brands: Gut Plug No. 10 (Bullshend). Cavendish, and Ntivv Cut No. 3 (Bulldog). Nut they’re for the pipe. Fact is, smokers are a ,jolly sight more particular than they used to be Must have the best mow! —and they find it in toasted. So that's how one more convert to toasted was made!*