Page 10 Advertisements Column 5

Gisborne Herald, Volume LXVIII, Issue 20631, 12 August 1941, Page 10

Pipe smoking' is said to be increasing in New Zealand. Yet according to “the trade” there is no falling-off in the consumption of cigarettes; guile the contrary, in fact, especially now that most cigarette smokers "roll their own.” Enemies of the weed have long been hoping and prophesying that smoking will “go out” like snuffing. The wish is doubtless father to the thought, but statistics tell another story. Brands of tobacco are almost as numerous as flies in summer and the race for popularity is fast and furious. But leading the field is “toasted," with its sweet, cool, mellow fragrance—an easy winner! It’s the toasting that does the trick! This process (the manufacturers’ own) it is that eliminates the nicotine and makes this favourite tobcaco safe for even the smoker whose pipe or cigarette is "always in his mouth.” The five genuine toasted brands, Cut Plub No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish,, Riverhead Gold and Desert Gold, richly merit the appreciation in which they are held. But look out for imitations!*