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Gisborne Herald, Volume LXVIII, Issue 20571, 3 June 1941, Page 10

“When the captain of the boat I made the trip to New Zealand in last year told mo the New Zealand tobacco was toasted,” writes "Lonehand” in “Everybody's Weekly,” "1 HTought he was pulling niy leg. ’in the name of all that’s wonderful,’ 1 asked, ‘why toasted?’, ‘Wait till voti sample it,’ replied the old man, ‘then you’ll understand what, toasting tobacco does.’ And so I did. ] found about nine men out. of every dozen were smoking this toasted tobacco, and throughout my sojourn in that delightful country 1 smoked nothing else myself, it is the toasting of tin leaf that imparts to this tobacco its beautiful flavour and unrivalled bouquet. There are only five brands.' but five’s plenty because they comprise a very mild aromatic. Diverhead Hold, Desert Gold, two choice blends of medium,'strength, Cavendish and Navy Cut No. 3 (Bulldog), and Cut Plug No, (BulLshead), a rich, tuelow, ftdl-flavoured sort. 'Fite latter was my favourite, but all four are top-hole, and safe, because (hey ire toasted, which ingenious process ft raw it in operation) successfully eliminates the nicotine.”*