BRITISH ADVERTISERS
AUSTRALIAN PAPERS USED Australian advertisers who may hesitate to maintain their publicity because of the uncertainty of the future or have found difficulty in lilting present orders without seeking additional stimulus, have an object lesson in the determination of many British manufacturers to retain goodwill and prevent future domination of markets by cheap unbranded goods. In some cases, states Newspaper News, advertising has been continued by firms although the whole product of their factories has been absorbed by the defence requirements of Britain. This far-sighted policy in the face of expected invasion of Britain if illustrated by the advertising orders being received from the United Kingdom by Australian newspapers and periodicals.
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Bibliographic details
Gisborne Herald, Volume LXVII, Issue 20385, 23 October 1940, Page 4
Word Count
113BRITISH ADVERTISERS Gisborne Herald, Volume LXVII, Issue 20385, 23 October 1940, Page 4
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