Page 13 Advertisements Column 3

Gisborne Herald, Volume LXVII, Issue 20254, 23 May 1940, Page 13

Another MAX Victory N.Z. School Boys’ Health Diet Test includes Vi-MAX m Mead the Matron's aep©i?f 2 Read the report of the Matron of the School House of the Mount Albert Grammar School, Auckland. (These diet tests were conducted over three years, with modifications introduced as found necessary. The results achieved have created widespread interest.) “The first thing to be noted was the declining catarrhal condition, in some cases this was very bad. In specific cases the elimination was marked, and in the greater number of cases the condition disappeared. There was also a marked decline in colds and influenza. Colds are rare, and any cases of influenza mild. The measles epidemic (1938) which was so universal, was much more acute among the new boys, while, among those who had been in the Hostel for more than one year, the attacks were milder, and convalescence more rapid. There was a marked physical growth and development during terms of heavy school work and sport. “In some cases boys go through a period of indisposition for several weeks after entering. This seems to indicate that the method of feeding causes a certain detoxication period, which, when cleared up, does not return. In many cases this has been marked, but ' excellent health gradually ensues and is maintained. “There are fewer accidents, particularly in the football season, which would possibly indicate that the foods used provide the maximum of minerals and vitamins. thus ensuring a full development of bones and muscles, and a greater resiliency to.fractures and sprains. This is maintained during a period of rapid growth and physical development. “Constipation and bilious attacks are rare. Skins are clearer, cuts and abrasions heal more readily, boys are constantly active and virile. The results of the diet on the teeth have been more than gratifying, showing quite positively that the food is supplying the necessary elements for the formation of teeth and bony substance. The following extracts from dental reports speak for themselves.” (Then follows detailed reports on boys whose mouths have been found either free from dental caries, or where dental caries have been arrested.) Report taken from “Menus, Recipes and Why?” by G. B. Chapman. D.D.S. (Penn.), L.D.S., R.C.S. (Edin.), and Violet Lowe. This announcement is not intended to over-estimate the part played by VI-MAX in these important diet tests which have had such wonderful results,, VI-MAX was one of a number ©£ carefully chosen diet items, font was THE ONLY PROPRIETARY CEREAL FOOD USED. To-day’s huge demand for VIMAX proves that the public realise the value of correct eating, and appreciate the £act that VI-MAX is not over-re£ined or devitalised. VI-MAX is made from whole wheat specially selected £or flavour and protein content. Only the coarsest indigestible bran is removed, and extra wheat germ, rich in Vitamins A, 81, 82, and E is added. SERVE VI-MAX FOR BREAKFAST AND USE VI-MAX FOR CAKES, SCONES, PUDDINGS, Etc., recipes £or which are given in every VI-MAX packet and bag. Apart from the health aspect, there is no more delicious breakfast than a hot steaming plate of delicious nutty VI-MAX served with milk and brown sugar, where sugar is taken. VI-MAX is not pre-cooked under intense heat, which would destroy the vitamins, and therefore cannot be cooked in a matter of seconds. Every housewife knows that she could not properly cook anything made of wholemeal, for instance, in a minute or so. The ten to fifteen minutes required to cook VI-MAX is repaid a thousandfold in all-round improvement in the family’s health, good looks, and resistance to illness and dental decay. Essasttples ofi the Met BREAKFAST : Wholemeal and VI-MAX ' Porridge, with milk and raw sugar. Dish of soaked prunes (C), J orange, one lettuce leaves, piece of raw carrot. Dates, several if desired. Wholemeal bread, butter, syrup. Milk to drink (twa cups), dod liver oil. LUNCH: Individual green salads, lettuce, silver beet, parsley, onion tops, with sultanas. Yeast dressing. Creamed brown rice, with dates, J apple. Currant yeast bread, wholemeal bread and butter, jam, honey, milk to drink. DINNER : Roast beef. bkd. pumpkin, beans, jck. potatoes, gravy. 1 apple, 1 ‘ orange, 1 pear. SUPPER : Drink of lime juice and barley , water. AUTUMN AND WINTER BREAKFAST: Wholemeal and. VI-MAX-porridge with milk and raw sugar. 1 ; banana, 1 apple, ) pear, piece of carrot, ' raisins, wholemeal bread, butter, syrup; L ‘ j Crunch. Cod liver oil. Milk to drink. LUNCH : Fried fish, lettuce leaves, celery, . cheese, milk to drink. Wholemeal bread, butter, jam, and honey. Wholemeal or VI-MAX Scone. 1 apple. DINNER : Roast veal. bkd. kumara, silver beet, jck. potatoes. Junket and cream, 1 orange. W m "ißHimum 9 r r Amiris VI-MAX is sold by all stofreS in New Zealand in 31b cartons 1/8, and 71b bags 2/10. (Freight towns slightly extra.) ViMAX m I 'm u m t q mi n-s . ... Ml.-', i Vi-MAX IS THE ONLY VITAMIN-PLUS BREAKFAST FOOD

SwSiyS: mm THAT IS WHY I AM NEVER “LIVERISH." If you feel “ liverish ” and out of sorts, take a bedtime dose of Beecham’s Pills, and such symptoms as lassitude, sick headache and biliousness, will be gone in the morning. Beecham’s Pills are purely vegetable, gentle, reliable, and safe for young and old. My laxative is 0

WORTH A GUINEA A BOX. m?