THE COST OF LIVING

Greymouth Evening Star, 2 July 1938, Page 2

THE COST OF LIVING

WOOLLEN GARMENTS REDUCED. The Bruce Woollen. Manufacturing Co., Ltd., established at Milton 41 years ago, must be complimented on their decision to sell their well and favourably known products dire'ct to the public. This momentous move should substantially reduce th'e cost of living by bringing down the prices of woollen goods. As the railroads, the telephone, the motor-car, the aeroplane an ; d the* radio have each in turn marked a forward step over previous' systems', so the Bruce Mills Direct Selling Policy—direct from the mill to the wearers—replaces outworn and expensive methods 1 of distribution. All goods offered are standard Bruce lines, all bearing the famous trade-mark, the head of King Robert the Bruce. Naturally .the new prices of Bruce productions are much lower than- formerly. The in-between profits have been d'one away with—the public now buy at mill prices. , • The “Bruce” Company makes no apology for the introduction of its direct 'selling policy, as it confidently believes that this substantial permanent reduction in wobllen' prices to the public will have the support and cooperation of the general public. A profusely illustrated catalogue will be available early in’ July/ The illustration's' of all' merchandise are honest representation's. The description's are accurate. West Coast readers' can buy direct fr'om the “Bruce” Catalogue with complete confidence — an important feature of the Bruce dire'ct selling policy is “satisfaction fully guaranteed or m'on'ey cheerfully refunded.” These lower prices for “Bruce” branded woollens are, in every way, a distinct advantage particularly when such good's, being so vital to the comfort and the health 'of the people, are a definite national necessity. Readers are adviSed to study the full page of price's in this issue and apply to the Bruce Mills for a copy of the Catalogue.—l.