THE WISE ADVERTISER

Greymouth Evening Star, 16 November 1934, Page 4

THE WISE ADVERTISER

BACKS ONLY “GOOD THINGS.” Sir Herbert Morgan, addressing the Leicester Publicity Club recently, said that a wise advertiser backed only “good things.” In his opinion there was little doubt that public confidence in advertising and advertised articles had increased. This confidence had been created as a result of the care which had been exercised by newspaper proprietors in excluding doubtful advertisements, and because of the fact that the present generation had proved the truth of the statements of advertisers. Among those firms which had maintained their position during periods of depression there was a greater percentage of advertisers than of non-ad-vertisers. Sir Herber* suggested that manufacturers should create, and not copy. “There 'are millions spent on women’s cosmetics,” he said. “No one has evolved a satisfactory method of removing tobacco stains from a man’s fingers.

“If a satisfactory dress for waiters has been evolved, one sees insufficient evidence of it. Their clothes are uncomfortable, dirty, ill-fitting and entirely out of keeping with the surroundings in which they are usually worn.”