Page 2 Advertisements Column 3

Greymouth Evening Star, 29 July 1932, Page 2

• PRODUCTION COSTS Production costs was the pivot from which opportunity could he taken of the tariffs now imposed to help in opening up foreign, trade. Advertising would help more than anything else in the reduction of production, costs, said Sir Edward Iliffe, C.8.E., addressing the Publicity Club of Birmingham recently on “Truth in Advertising.”. The most effective form of advertising, said Sir Edward, was that which commanded respect and did not overstate 1 its case. When dealing with articles of general or popular use, the catchy phrase was useful. Good taste in advertising was relative to the article, to a certain extent —a highlypriced or exclusive commodity lending itself to a catchy phrase less eas ily than an article of general consumption. ______

Cool, comfortable shave ensured for you by rubbing in Liquid Sydal. It lubricates the razor. ■ 1/- bottle. — Advt.

Protect baby from coughs and colds. Put a few drops of “NAZOL” on her pillow every night. It’s wonderfully effective. 60 doses for 1/6; 120 doses p-r 2/6. —Advt.

Rheumatic victim now goes hiking! Says R.U.R. is a wonderful remedy. Free booklet from L. F. Hogg, chemist. —Advt.

MOTHER OF FIVE MAKES OWN COUGH MIXTURE—SAVES POUNDS “The cost of buying cough remedies for such a' large family, especially these times, is more than I can afford,” says this woman. “Here’s what I do. I mix four tablespoonfuls of sugar, three of treacle, two vinegar, large cup wqtfer, stirring until dissolved, and put mixture into a pint bottle. To this I add one bottle of HEENZO (Hean’s Essence) —cost 2/6 — and shake well. The result is a pint of the finest cough and cold remedy, which would cost me up to £1 if I had to buy it in the ordinary way.” Heenzo is the popular remedy all over New Zealand. All chemists and, stores. Be sure you get HEENZO. No' other will do.—Advt.

Offering and opportunities for every economical housewife to purchase her household requirements at attractive prices from C. Smith’s, Ltd'. Great Winter Sale. Heavy. White Twill Sheets, single G/6, double 9/11 pair. Large size pillow slips, free from dressing G for 5/6. Linen Hand Towels (brown) 3/3 pair. Extra heavy Roller Towelling 1/1 yard 70x70 All Linen Damask Table usually 21/-, now 14/6. Cretonne covered Tea Cosies, well filled 1/3 each. Our famous No. 2 Super Quality Unbleached Twill Sheeting, guaranteed wear 54in. 2/-, 70in 2/6, 80in 2/8 yard. 0. Smith Ltd.—Advt. For value in Stationery lines you cannot get better than at B. Dixon’s. Moreover, the stocks are large and varied, and the qualities the best available at the prices asked. Large stocks of Account Books, Letter and other Files; Letter and Duplicate Books; Account Forms in single and duplicate; Cash Receipt Books in all sizes; Milk Books; Bakers’ Books, Time Books, Writing Pads, Envelopes, Stamp Pads, Blotting Paper, Rulers, Rubbers, Pens, Pencils, Stab Files, Paper Fasteners, Clips and Holders, and hundreds of other lines.—Advt.