BAD TIMES CONQUERED. “In these strenuous times , when household budgeting has become more meticulous, the advertising of commodities in everyday use is more than ever essential.” wrote Major Isidore Salmon, chairman of J. Lyons and Co., Ltd., in l a recent issue of the “Daily Telegraph.” “The press offers special faculties by which manufacturer and merchant can keep in direct daily touch with the purchaser. That is why J. Lyons and Co., Ltd., continue to advertise in and out of season, in good times and bad.” • Major Salmon stressed the vital importance of continuity in advertising, Which, he said, is destroyed by a curtailing of advertising in times of depression. “Only by means of continuity may one hope to maintain the habit of buying.” He advocated the policy of advertising as nearly as possible to the standard of normal times when trade is bad.
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Greymouth Evening Star, 11 June 1932, Page 5
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144Page 5 Advertisements Column 3 Greymouth Evening Star, 11 June 1932, Page 5
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