COMMERCIAL

Greymouth Evening Star, 21 March 1931, Page 8

COMMERCIAL

GRAIN AND PRODUCE [PEB PBESS ASSOCIATION.] CHRISTCHURCH, March 20. Business in the grain and produce markets is very quiet. The market for milling wheat is steady, but not a great deal of business is doing. Owing to the dry season in North Canterbury, some of the grain offering is the wtorst seen for years. Hunter’s 5/4 and 5/5 on trucks. Tuscan 5/3. Fowl wheat prompt spread delivery 5/2. There has been enquiry for oats, but not many lines are offering. Algerians 1/10 to 1/11 “A” Gartons 2/1, “B” Gartons 1/11. Partridge peas are offering on a basis of 4/- to 4/3 on trucks, but little business is passing. Potatoes f.0.r., §O/- to 82/6, f.o.b.s.i. April-May-June delivery, 90/- to 92/6, July-August-September delivery. No business is passing. Chaff: Nominal quotation £3.

. GRAIN AND PRODUCE. MELBOURNE, March 20. Wheat 2/3£d; flour £6 17s to £7; bran £4; pollard £4 15s; oats 1/11 to 2/1; barley, English, 2/2 to 2/4; maize ?,/9 to 3/10. WHEAT POOL OPPOSED. OTTAWA, March 19. Opposing the section of a compulsory wheat pool, six hundred Regina farmers have formed an Association which is to be extended throughout the province, for a June plebiscite as authorised by the Provincial Government. STOCKS AND SHARES. WELLINGTON, March 21. Reported:. 4£ per cent, stock 1938, £96/10/-; Bank New South Wales £27/10/-; New Zealand Guarantee Corp. 6/7; ROfrig. 10/- paid 3/9. AUCKLAND, March 21. Reported: Bank of New Zealand 51/6, National Bank Asia con. £5/4/-, Union Bank £B/10/-. BUTTER AND CHEESE. Copy of cablegram received by Dalgety and Co., Ltd., from their London office, dated March 20: — Butter: Market slow. Danish 130/to 132/-, New Zealand finest 116/- to 119/-, Australian finest unsalted 120/to 124/-, salted 116/- to 118/-, G.A.Q. 112/- to 114/-. Cheese; Market quiet. New Zealand white 55/- to 56/-, New Zealand coloured 57/- to 59/-, Canadian white and coloured 70/- to 78/-.

WATAROA SALE The autumn fixture at. the Wataroa yards eventuated in good weather and in the presence of a large attendance, the majority of whom were content to watch the proceedings only, without any desire to speculate in the many lots offered and quitted at distinctly low rates in buyers’ favour. It was anticipated that in sympathy with falling prices throughout the Dominion a similar condition would be experience! at this sale and this fact was realised. The quality of the cattle offered was all that could be desired and the far South contribution gave ample evidence of the capabilities of the country there for cattle raising. The total advertised entry was not forthcoming, the local vendors at the last moment withdrawing many lots, in anticipation of the subsequent realised The far South entry forward. totalled 541 head and of these a total clearance was made, the local entry numbering about 163 not. being offered. The drop in prices ranged for fat cattle from £2/10/- to £3 per head. For fat and forward steers from £2/7/6 to £2/15/ditto heifers from 35/-'to 47/6. Fat cows of which there was an excellent entry sold equal to Metropolitan rates. This can also be said of the breeding ewes entered. -

W. Jeffries and Co., sold as .follows: For W. H. Chinn, 60 4-tooth Romney ewes at 13/9. 29 do. at 11/-. For McPherson Bros., 7 strs. at £7. For Jas. Nolan 4 dry cows at £3/5/-. For S. R. Heyward cow and calf £3. For M. E. Walsh 3 cows at £6/5/-; For E. Cron’s Estate 10 strs, at £7; 13 (do. at £6/ 12/6; 12 do. at £6/10/-; 10 heifers at £5/2/6; 16 at £5; 10 at £4/17/6. For Jas. Friend, 19 yearlings at £4, 4 do. heifers at £4. For Nolan Bros. 5 strs. at £7/12/6, 12 do. at £7/7/6; 3 cows at £8; 3 do. at £4; 3 do at £3/5/-; 5 heifers at £6/5/-, 4 at £6/2/6; 6. do. at £6; 3 do. at £5/12/6; 4 do at £5; 1 do at £4/10/-. For a client 16 steers at £7/10/-, 9 heifers at £7. For D. Dennehy, bay mare, 4 yrs. at 33/-. Bay gelding 5 yrs. at. 20/-.

ECONOMICS IN BUSINESS. “An industry without advertisement is like a cause without a crusade,” said Mr W. Buchanan Taylor, in an address recently in. Lodnon.

“Applied scientifically,” he continued, “advertising is a very definite economy, not only to the manufacturer and merchant, but also to the actual consumer. Advertised goods are generally the best, since the advertiser must live up to the claims or go by the board. The day had passed when advertising could be looked upon as an extravagance or a necessary evil. It was an accepted theory that a good article, properly advertised , and marketed with intelligence, could be made with greater profit to the manufacturer and sold more cheaply (m’ with better quality for the money) to the purchaser than the article which was not advertised.” Advertising paid for itself. It might be true that good goods would command a sale on merit only, but without the aid of advertising there was always the danger that in the slow progress made, these good goods would be overlooked, and a rival article projected into favour. Many fine firms had “gone west”, foi’ want of a proper appreciation of the value of advertising.

Among the maxims offered by Mr Buchanan-Taylor were: “A fool and his money are—sooner or later—parted. The man who pays for advertising is a fool. The wise advertiser makes increased sales pay for it.”

“Give advertisement grass to the industrial cow. If you don’t, you. mustn’t expect to milk it.”

“Don’t advertise if it hurts—but don’t blame ‘bad business” if poverty follows the pain.”