Page 2 Advertisements Column 7

Greymouth Evening Star, 16 January 1928, Page 2

contends that a chignon, whatever form it may take, is unsuited to the clothes demanded by outdoor activities to-day. The mere thought of a “Madonna” coiffure with a short pleated skirt is- a thing to shudder at. Long hair must be always dressed in an artistic fashion, and demands artistic gowns. He laments that very few women (long-haired or otherwise) know what an artistic gown is. “Arty”’ yes; artistic, no. Heavy earrings, crude jewellery, “courageous” colours, and dejected draperies are no more in keeping with an artistic coiffure than with a shingle. He is enthusiastic about long hair when it is simply but exquisitely arranged on the right head, on the right figure, in the right clothes, and in the right surroundings. He also points out that a chignon can give balance to a head with too prominent a nose and will make a long neck an asset instead of a drawback. He is firmly convinced —and he has very great influence —that short hair will remain in favour indefinitely. It is, above all, youthful-looking. It lends itself to more variations in dressing than long hair and can be more easily groomed. It certainly entails regular expenditure on cutting and waving, but there is no doubt that money spent on the y care of her person enhances a womah' in her own estimation.