MONEY EASILY POCKETED FOR THE READING OF YOUR EVENING PAPER

Evening Star, Issue 26136, 25 June 1947, Page 8

MONEY EASILY POCKETED FOR THE READING OF YOUR EVENING PAPER

Some readers of the ‘ Star ’ are finding a diligent study of the daily news highly profitable these days, thanks to a combination of Calder Mackay Co. Ltd. and 4ZB. Between them these two branches of- commercial activity in the city have carried the current quiz craze to a new stage, and for the past four weeks teams of four in 4ZB studios have answered questions that are directly based on newspaper items. Called ‘ Clues in the News,’* the session offers brief summaries of paragraphs which may have been in obscure or prominent positions in recent papers, and from which, generally one essential fact is missing. It is the duty of the contestants, for remunerative consideration, to supply that missing fact. In the four weeks in which itetns culled from this paper and its morning contemporary have been given the freedom of the air, Dunedin listeners have come to be impressed with the retentive memories of some of their fellows, who appear able even to insert a comma in the right place in giving their answers. That’s reading', that is. Last night the four competitors did not fare quite so well as those of the previous weeks, but for all that they walked from the station jjingling £8 of the possible £l2 among them. It wasn’t an even distribution, for one competitor almost scooped the kitty, and she clean bowled the men when she .pocketed or pursed £4 10s of the night’s pay-out—an acceptable sum, indeed, considering the earlier pleasure she must have derived in reading the ‘ Star ’ to better her knowledge of local and world affairs. “ There’s golcr in them thar newspaper columns ” all right, and it would not seem difficult to “ mine.” For the listeners the session is interesting, and possibly in hundreds of homes unheard hints are directed towards a competitor who for the moment is “ floored ” by. ,the nature of one of the four questions that come hi 6 way in the course of the evening.