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Evening Star, Issue 25633, 6 November 1945, Page 7

“ Toasted tobacco,” said the reporter, “has come to stay; we all know that, because every other bloke you meet is smoking one brand or another of it. But what is the toasting process exactly? How is it done?” “There’s a good few would like to know that, if you ask me,” replied the whiff merchant, lighting a cigarette. “ Every industry has its secrets, and I reckon that’s one of the secrets of the National Tobacco Co., the pioneers of the tobacco industry in New Zealand. But ‘ toasted ’ caught on from the jump, you know, and no doubt toasting had a lot to do with that—cleans .up the nicotine in the laef and helps to give the six blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold, Desert Gold, and Pocket Edition, their distinctive flavour and fine bouquet.” “If I only knew all about the blanky process,” mused the scribe, “ it’d make a story, that would! ” “No doubt,” laughed the tobacconist, “ but the manufacturers are hardly likely to give away the secret just to oblige you! [Advt.]