Page 25 Advertisements Column 3

Evening Star, Issue 22817, 27 November 1937, Page 25

*lO OP I IT £ n k 5 ZA IS"'W V sauiArr * sx 1 sT Stoop,look and listen days are gone Forever! NEW -> w xv sx ■; \ 7 > f : SSB ■ at Driv® CP& n n est fu\'Y tV»e Qes'6 n vam e act new Pan coW'V tro' Sturdy Con taWed Am* Smart p,ad'° ms tasdy m er Car conta ante \ded r^orm sm e from pe fr \ce* vaW e ed 0 mb' 0 N\n e CO aV.es car any tV»® r ,T»"* a\» term* tba" e»« in use are *adi° s Car Pb'' c ° Mot® / / r’S here! It’s here! Proudly Begg’s announce Phiko for 1938. Built for your convenience. The radio that is thrilling America, England and Australia. And here is where Phiko Is sensationally different To that valuable contribution to tonal quality the Inclined Sounding Board Phiko now adds the Inclined Control Panel ... inclined so that you may tune with ease and grace, sitting or standing. No squat, no stoop, no squint! At a glance you spot your station. With a flick you get it perfectly. Never before a radio such as this ... Performance a revelation ... Tone a thrill in realism .. . Cabinets that challenge comparison. A radio Begg’s are proud to present, and keen for you to see and hear. LOW PRICES - EASY TERMS Phiico 5-valve Models from £l6-10-0 * Liberal Trade-in allowance on your present radio. Call, write or phone for Free Home Demonstration, Phiko 1938 models are also obtainable In latest vibrator type battery sets, equal In performance to electric sets. Write now for catalogue and full particulars. Only Phiico has all these Features # Inclined Control Panel # Cone-Centric Automatic Tuning • Phiko Foreign Tuning System • Phiico Cone-Centric Dial • Inclined Sounding Board • Concert-Grand Speaker • Thrce-PointToneControl • Automatic Volume Control • Two-Speed Tuning • Pentode Audio System • Two Tuning Ranges • Sealed Cabinet with Protective Back Shield. Sole New Zealand Agents for Phiico I / / / CHAS. BEGG AND CO. LTD., Princes Street, Dunedin. Branches at Stafford Street and Arcade Timaru; Thames Street, Oamaru; Esk Street, Invercargill. Sub-Agents: Grant and Clark Balclutha; Mac Gibbon and Co. Ltd., Gore; F. J. Warren, Palmerston; Kurow Motor Co., Knrow• George Bell, Ranfurly; Wylie’s Garage Ltd., Tapanui; G. S. Cashion, Clyde; E. Peat, Middleman*; I. Faigan, Miller’s Flat; WAKeen, De Luxe Petrol Station Ltd., Dunedin.. PHIICO • The World s Largest Selling Radio