MOST FAMOUS CAMERA

Evening Star, Issue 22632, 26 April 1937, Page 1

MOST FAMOUS CAMERA

MADE IK GREAT BRITAIN The most wonderful camera in the world is in England, and it is British. It can do everything you ever want a camera to do, from simple snapshots to the moat intricate photography. Yet it is so compact that it fits into the waistcoat pocket. It measures _2|in x 2Jin, and is IJin thick. The weight is 7Joz. The inventor is the famous Noel Pemberton Billing, renowned in our generation for his multitude of inventions and for his crusading fervour in a host of difficult causes. It originated from a rash bet that he could build a_ firstclass camera small enough to go into a cigarette packet. He won his bet in a fortnight. Then he set to work to improve the camera. Now it has 290 separate parts. Poetry, not prose, would be necessary to describe the beauty of its mechanism. It is watchmaker-made. Every movement is jewelled. Everything that a photographer can ever want is built into it as an integral part. It calculates its own length of exposure. It incorporates its own filters. It will take photographs in any_ light over an angle far wider than ordinary cameras. It embodies ready for use attachments which enable panoramas and stereoscope pairs of pictures to be taken by one simple adjustment. _ - Hitherto it has been impossible to use glass plates with their many advantages in miniature cameras. Pemberton Billing’s new camera enables this to be done; but the same camera can also use a roll film. Its automatic exposures range from l-500th of a second to 4J seconds. The inventor spent six years perfecting it. He was then compelled to have it made in a famous Swiss watch factory, for only there could he find' the skill necessary to make such a delicate instrument. Now it is • being made in England. It sells at £3O.