“USE MORE MILK"

Evening Star, Issue 21722, 17 May 1934, Page 5

“USE MORE MILK"

VIGOROUS CAMPAIGN URGED MANUFACTURERS DISCUSS DAIRYING At last night’s meeting of the Dunedin Manufacturers’ Association, a committee consisting of Messrs Hogg, Garrett, Somerville, and Bowman, with power to add to their number, was appointed to investigate and report to the federation on the question of giving evidence before the Dairy Commission on aspects of the dairy problem that affected tin? manufacturing industries of the dominion. An offer was made by Dunedin manufacturers at last mouth’s meeting of the association to assist the dairying industry in any effort to promote the increased use in New Zealand of milk and other dairy products. The President of the association (Mr Hogg) stated at last night’s meeting that a pamphlet had since been received from Mr P, 0. Veale, M.Sc., research chemist to the dairying industry, Hawera, covering a definite scheme under which he estimated that, if cream were offered direct to the public at the same price as was charged for the production of butter for export, additional cream, equal to 10,000 tons of butter, would be consumed within New Zealand each year, thus automatically reducing the present exports and helping to solve the dairying production problem. The adoption throughout New Zealand of the Christchurch scheme of supplying milk in bottles for consumption by school children would largely increase the use of milk, and would also prove of great health benefit to the children. Medical opinion, he understood, supported the contention that children needed more milk. Every section of the community must be interested in assisting in the solution of the present dairying problem, both in the direction of new markets overseas and, particularly, of increased consumption of dairy products in New Zealand. The New Zealand manufacturers’ offer to assist in any propaganda in the factories still held good, and he felt sure that a campaign to “ use more milk ” would have beneficial results. There was no reason to doubt that a campaign similar to that which the New Zealand manufacturers were continually launching to exhort the public to “ buy more New Zealand-made goods ” would be equally successful if applied to a dominion effort to “ consume more milk and cream,” backed by vigorous propaganda and advertising. “ This,” concluded Mr Hogg, ” is an avenue through which the dairying industry could be helped by co-operation between town and country.”-