Page 4 Advertisements Column 2

Evening Star, Issue 21638, 6 February 1934, Page 4

How good it is... always ! ‘[YMBteJONS COFFEE & CHICORY ESSENCE Thos. Symington & Co. Ltd., Edinburgh and London SS Like Compound Interest HE DID IT BY ADVERTISING SO CAN YOU! ** In a couple of year# our business has grown from the employment of one man to a staff of fifty-four people.” 6^ It was entirely unsolicited testimony that the manager of Army Stores, Christchurch, gave the other day at a meeting of retailers. His advice was brief and emphatic: " I attribute a great deal of my success,” he said, ”to advertising in the newspapers. I can’t see how manufacturers or retailers can hope to extend their business without advertising, and I want to say at this time how fully I appreciate the wonderful manner in which the Christchurch newspapers and the members of their advertising staffs have helped me along the way. There are many firms in this city who have good stocks but are short of customers and are worried financially. If they will only advertise they will get the customer and end their difficulties. All they need is confi dence, and the rest will follow judicious advertising If they will only * give it a go,’ many businesses can be improved, and money difficulties will vanish I have found that increasing the volume of adver tising enables me to sell at fair prices, and these prices add further to the volume. In a couple of years our business has grown from the employment of one man to a staff of fifty-four people.” YOU HAVE THE STOCK have you the customers’? If you have not—WE’LL FIND THEM! If you have—WE’LL TREBLE THEM!