ADVERTISING THE DOMINION

Evening Star, Issue 21622, 18 January 1934, Page 16

ADVERTISING THE DOMINION

MATSON COMPANY'S SCHEME (Pek United Pbess Association.] WELLINGTON, January 17. “As it is the intention of the company to spend something like £SU,UUL) during the current year on advertising Hawaii, New Zealand, and Australia in America, it has been considered wise that 1 should coiue along and familiarise myself with your attractions at first hand, so that both in advertisements and in personal contact I would be able to speak with authority on the inducements to travel that you possess, ’’ said Mr J. E, Ryan, of San Francisco, genera) passenger manager for the Matson Navigation Company, who arrived here from the north today. Mr Ryan, who is accompanied by Mr Harley E. Pippin, passenger traffic manager lor Australia and New Zealand, arrived at Auckland by the Monterey last week, after having made himself familiar with some of the principal .sights and attractions of Australia. He has since visited the Waitomo Caves, The Chateau Tonga riro; and Tokaanu, and he expressed himself as delighted with these places. Mr Ryan said the American people wanted new places to go to, and now that things were improving his company hoped to induce many hundreds to make the trip during the often severe American winter. Mr Ryan has a moving' picture equipment with him, and intends to take a number of views'of the . tourist resorts of New Zealand, which through the company’s 3,000 agents wall be exhibited in all parts of the United States.