POOR ADVERTISING

Evening Star, Issue 21543, 16 October 1933, Page 8

POOR ADVERTISING

NEW ZEALAND APPLES IN LONDDiZ [Per United Press Association.] NELSON, October 16. Disappointment at the manner in which New Zealand apples are being advertised in England is expressed by Mr G. E, Fowues, who returned with Mra Fownes by the Marama from a health trip Home. He says that during the whole of his stay iu England he saw only one big advertisement of New Zealand fruit, and that was an old one. Ho understood that the trouble lay iu giving the distribution to one firm. A Covent Garden merchant with whom he had spoken told him that, under the previous arrangement, New Zealand fruit went into many of the high-class restaurants and hotels, but now it was probably very difficult to get it at any of those places. The merchant added that he considered New Zealand apples to be the best graded of all overseas fruit, and he regretted that the original arrangement was not still iu operation. Tha merchant mentioned that he was leaving for Canada to arrange for Canadian apples to be sold on the English market, although he very much preferred not to compete with New Zealand apples, of which his firm had sold many thousands of cases.