HOW TO SELL
NEWSPAPER ADVERTISING FIRST The methods of the most successful department stores abroad are ot considerable interest to traders in New Zealand. In this connection Air John MTvinle'y, of Marshall Field and Company, says;— “ Conceding that a merchant must sell good merchandise correctly styled, fairly priced, and courteously presented, ho will, in our opinion, find newspaper advertising the most trenchant of all helps in correctly and profitably disposing of the merchandise. “ Advertising brings the customer and the merchandise together. For this purpose newspaper advertising has proved the most effective publicity for the retail stores of Marshall Field and Company. As a result we are consistently the largest purchaser of newspaper white space in Iho west.”
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Bibliographic details
Evening Star, Issue 21318, 24 January 1933, Page 5
Word Count
117HOW TO SELL Evening Star, Issue 21318, 24 January 1933, Page 5
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