Page 11 Advertisements Column 2

Evening Star, Issue 21318, 24 January 1933, Page 11

Avffc KS&S ve m I'?■Ha »»V! -sn LEADING STORES insist on LUX vl wad *■ r WASH ABILITY TEST PROVES THAT DOES NOT HARM COLOURS LUX “Do they wash well ? ” That was what women wanted to know when the first shipments of this season’s materials arrived from overseas. After washing with Lux. Colours are bright as nn< —delicate fabric unharmed. So the big stores tested their new fabrics by having them actually washed —the only way to discover whether the delicate colours would streak or fade. This test proved that the new materials can be washed perfectly—but only in Lux. m M Ordinary soaps make colours drab and faded after just one washing, but Lux keeps fabrics looking like new ! Ask to see the Lux Washability Test Card when buying your new materials. Manufacturers off these fine fabrics specify LUX in washing instructions., CELANESE COURTAULDS FERGUSON VOILES TARANTULLE y TOOTAL PIQUE' VOILES TOOTISHA TRICOLINE . ] VIYELLA The makers of all well-known brands of hosiery and underwear definitely specify LUX washing. They have proved that only when washed in gentle LUX suds will dainty garments'give the best service and keep their pretty colours. After washing with ordinary soap. Colours are streaked and faded —texture of fabric spoilt. It Ws safe in water ... it's safe in LUX A LEVER PRODUCT—MADE IN NEW ZEALAND 6.164.8 NZ