TOO CHEAP

Evening Star, Issue 21091, 2 May 1932, Page 8

TOO CHEAP

HERRING OUT OF FAVOUR “ The difficulties of the herring fishing industry are apparently not due wholly to the loss of export markets,” say’s the ‘ Scotsman,’ in commenting upon a report of the Committee on the Fishing Industry. “It is true that since the Bolshevik revolution the llussian market has been more or less closed to the British herring exporter. The falling-off in demand in the home market has been an important contributory cause. Apparently since tho conclusion of tho war there has been a marked transference of popular favour from herring to white fish, in spite of the fact that the retail price of herring has risen comparatively little, while that of white fish Inns risen substantially. Cheapness has, however, not been a recommendation; indeed,- it would seem that it has been a positive disadvantage. The herring advertises itself only too well while being cooked, and a modern snobbishness shrinks from proclaiming so stridently the cheapness of the family breakfast or dinner. In any case it is a fact that tho humble but nutritious herring has gone out of favour in British homes, with the result that the once prosperous Scottish herring fishing has fallen upon evil days.”