TO COMPETE WITH DANISH

Evening Star, Issue 20670, 18 December 1930, Page 19

TO COMPETE WITH DANISH

TRIAL BUTTER CONSIGNMENT RESEARCH INSTITUTE ACTIVE [Per United Press Association .J WELLINGTON, December 17. Impressed with the need for placing more highly flavoured butter on the London market to compete with the Danish article, the Prime Minister (Mr G. W. Forbes) requested, before he left England on his return to New Zealand, that a consignment of specially made butter should be sent Home for trial purposes. Danish butter finds a ready sale in England on account of its freshness and greater flavour, and New Zealand exporters are anxious to find ways and means of placing on the market an article that will be able to compete with the Danish product from this viewpoint. Following the request of the Prime Minister, the question has been dealt with by the Dairy Research Management Committee of the Council of Scientific and Industrial Research, and the New Zealand Produce Control Board has also interested itself in the matter by providing £lO6 towards the cost - of arranging for the trial shipment. The butter is to be made at the Dairy Research Institute at Palmerston North, and the director of the institute (Professor W. Riddet) and Mr W. M. Singleton, of the Dairy Division of the Department of Agriculture, are to co-operate in the, work. It is hoped to produce an article which, while containing a desirable flavour, will ho free from the undesirable taints which are often found when butter has been stored for any considerable time. The landing of untainted butter on the English market has been the subject of research for some. years, and the present trial will provide interesting information in view of the particular care being taken to incorporate a good flavour. If the trial is successful the outcome will undoubtedly be a strengthening of the market for New Zealand butter, and there will lie a greater chance of competing on better ground with the Danish product.