GETTING VALUE FOR MONEY

Evening Star, Issue 20635, 7 November 1930, Page 13

GETTING VALUE FOR MONEY

“ ADVERTISE NOW AND ALWAYS " Major Montague Gluckstein, managing director of Messrs J. Lyons and Co. Ltd., the London caterers, writes to the • Daily Mail *: — . , “ There is no close season for advertising. Continuity of advertising is Tie surest method of getting value tor exnejidituroj find if yonr manufactures are worth advertising there is no reason why they should not be advertised now and always- . , . . A manufacturer or merchant who wishes to get the full fruits of advertisement must treat it as an Integra part of his business. It is an essential section of his distributing machinery, and without it largo outputs cannot bt maintained. , , , xt. “Probably everybody knows these facts, but there is a tendency to treat familiar knowledge with insufficient respect. Economic situations such as we are passing through at the moment put business judgment to a severe test, ana the anxiety to cut expenses sometimes leads to misdirected energies. “ ,1. Lvons and Co. Ltd., are continuing their advertising, because they intend, if possible, to increase their production, and they have come to look upon advertising as a very necessary adjunct to salesmanship and distribution. Besides, goodwill must be proserved, whether the times are good or bad.”-