WORLD-FAMOUS PUBLICIST
PRAISES NEWSPAPER* . ■ ADVERTISING. “There is no advertising medium so useful as the Press, and nono that ia responded to with such speed and profit, said Sir Charles Higharn, addressing the Business Research and Management Association in London recently- on ‘ Scientific Distribution.’ “ Newspaper advertising pays better to-day than it over did,” said Sir Charles. ■'] Most of the goods now consumed by the public are sold under a branded name, and the most economical method of distributing these ,is by Press advertising, properly done. The dealer will always stock an article which nationally advertised' in the daily Press.
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Bibliographic details
Evening Star, Issue 20055, 21 December 1928, Page 10
Word Count
98WORLD-FAMOUS PUBLICIST Evening Star, Issue 20055, 21 December 1928, Page 10
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