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& 5 11 •'A.,' • ' VS 9^ f I ? *tT' j ,1 •J : Hv»' w , : V' if? '"": ,-rfSSS! -,V' f ,S'S ' ”5 S-W-ft w ie • a X X s s r\ / EDMONDS Baking Powdes rs I NOW tfjlL Per large size tin and B*per small siytia MMSiSimmS:. 300 A BRIEF G KEAT HISTOR.Y OF A YEMENI W< In the Spring of 1925 Dodge Brothers undertook an important and gigantic task—which is now complete. Since its inception in 1914 Dodge Brothers had specialized exclusively in a fourcylinder product. During thirteen years more than two million units of that product were sold to the world. It is unnecessary here to comment on the singular merits of that famous Four. It was honored on the battle-fields of war, and achieved equal distinction on the highways and byways of peace. Its long life and complete dependability had become an adage. Meanwhile, however, times were changing and tastes were changing with them. While still as important as ever, dependability alone was no longer sufficient. Greater speed and comfort, more style and luxury were the growing prepossessions of the hour. Six-cylinder motors were gradually becoming practical at popular prices. Progressive engineering dictated the revision and refinement of existing four-cylinder power-plants. Two years ago Dodge Brothers appraised its task and embarked upon a program designed to place it and its Dealer Organization in a position on January 1, 1928, second to none in the industry. Quietly, with deliberation and dispatch, and without interrupting the regular course of production and service to customers, the new program went swiftly forward. The astonishing results of this great achievement are now known to the world. It is doubtful if industrial annals can cite, over a similar period, an achievement so outstanding. A smart, swift, low-priced and immensely popular quality Four has replaced its famous predecessor. The Senior Six, outstanding in performance, quality and luxurious appointment, has been created. Graham Brothers Trucks and Buses (formerly exclusively Fours) have been supplemented by Sixes. Fifty new types have'been added, all resulting in the most complete and capable line of work cars known. THEN CAME THE VICTORY SIXTHS MOST SPECTACULAR ENGINEERING ACHIEVEMENT OF THE DECADE. These accomplishments, one following the other in steady progression, have now provided Dodge Brothers Dealers throughout the world wi,th the most diversified and comprehensive line of passenger and commercial vehicles ever manufactured and sold by a single organization. Adhering rigidly to the sound and honorable standards of a great past, Dodge Brothers have met the challenge of a still more exacting future. COSSENS & BLACK, LTD., CORNER CRAWFORD & MANOR STREETS, DUNEDIN. Dodge- Brothers MOTOR CARS REINFORCED CONCRETE CISTERN m m m 25 gallon. 35/. 1001 b weight Complete with inlet, overflow, and discharge fittings. PETROUS TlC£ CO., LO., Cavertham. tau for Acquire your Home by the Easy Cooperative Method. Join No. 6 Group, where the subscription is only fid per share per week. Long term of repayment at 2/6 for each £IOO. Ballots at regular intervals. Pacific Sfarr=Bowkett Building Society, 86 KING EDWARD STREET Secretary, w. B. TAVERNER, A.P.A. (N.Z.).

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Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/ESD19280614.2.99.4

Bibliographic details

Evening Star, Issue 19892, 14 June 1928, Page 15

Word Count
507

Page 15 Advertisements Column 4 Evening Star, Issue 19892, 14 June 1928, Page 15

Page 15 Advertisements Column 4 Evening Star, Issue 19892, 14 June 1928, Page 15