Page 10 Advertisements Column 4

Evening Star, Issue 19775, 27 January 1928, Page 10

No ordinary sale this, but tremendous reductions on Tailored Coats, Costumes, and Frocks, embodying tho smartest styles and newest fabrics. Such an opportunity of buying Continental styles and our own creations at drastically cut prices is too good to miss, Call to-day. Gee our Windows for some of tho Bargains offering. S. SALTZMAN COAT, COSTUME, AND FROCK SPECIALIST, George Street (next D.S.A.), Dunedin. For the RACE SEASON! FUR COATS AMO FURS | ANA u.-ii sri£ iua iu a Ladies visiting the City are invited to inspect our splendid display of superbly beautiful Fur Coats. The pelts arc of line quality, rick in lustre and made by experts. Tho linings are particularly artistic and charming. HANDSOME FDR COATS in Musquash, Squirrel, Marmot, Beaver Coney, Black Coney, Scalinc, ole. Prices from £l2 tOS to £l5O. FURS in Fox, Stone Marten, Arctic "White, Russian Sable, and many oilier fashionable « axt a Tvt axt rrm c a t pelts. Prices from £3 10s to £35. i ANADIAN FUI^^SALON 1 ® ZTOKZA' BUfLOINO, PJUNC£4 STREETDUNEDIN. ■yyVUVWVWWAWWVW 1 WUViWWyWW^j ? You Need the Newspaper \ The newspaper or to-day is the meet powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing ’ his bit “as a publicspirited citizen” when he carried a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A new ord«« has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to got news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day arc right np to the minute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants pf their customers. And they do. Turn to the advertisements in tins paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they. are. Business men—that is, the successful ones—-know advertising pays big returns. Unsuccessful men don’t advertise they are unsuccessful. That’s the answer. Look over the city and pick out the big firms. They're the advertisors. Advertising is the tonic that nuts dividends in the banks. i ‘ *a Everybody reads advertisements to-day. Does your advertisement appear in J The 4 Evening Stan* VUWWb WWMWMA®