Page 14 Advertisements Column 1

Evening Star, Issue 19774, 26 January 1928, Page 14

e the Tellow X sx\ o -A N. v\ \N vS VS •s itistKe 44 . Genuine Bell's ’HIS yellow label with its Brown horizontal stripe * is your safeguard. Remember that Bell’s Whisky has a reputation that is jealously guarded—not one drop of Bell’s is released until properly matured. It is impossible to be disappointed with Bell’s Yellow Label Whisky. Otago Agents: R, Powley 6c Co., Dunedin Arthur Bell and Sons L/iroitcd . Special Reserve OLDSCOTCHWHISKY (Yellow* Label) G. & G. I See this ■New Model © iSdr O 2.48 h.p. Lightweight This new 2.48 H.p. Light-weight Machine is marketed in response to an insistent demand for a smaller edition of the famous 3.49 h.p. A.J.S. The engine is of the Side-Valve type, and incorporates all tho latest improvements in design. Come and have a look at this new machine—it won’t obligate you. I W. A. Scott & Sons, i I AQ-&NTS FOR A.JvS. AND NEW HUDSON MOTOR CYCLES, 161-183 GEORGE STREET, DUNEDIN. fim % imß NX FUR CO., FURRIERS, FUR DRESSERS, AND DYERS, FIHQT FLOOR, HANNAH’S BUILDINGS, 24a GEORGE STREET?, ’Phone 10-890. Lata Night Fridays, WAWUW.IV You Need the Newspaper The newspaper or to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought be was a benefactor and that he was ccrntributing his bit “ a publicspirited citizen ” when he carried a two-inch space in the local paper every week in the year. Possibly he waa. But that is changed now. £ new ordew has arrived. People read advertisements. Many find their greatest interest! in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to save yoor pennies. (Advertisements to-day are right up to the minute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the mirrata, but they must be some distance ahead. They mus& anticipate the wants of their customers. r AWI they do. Turn to the advertisements in. fids paper. Just read what the merchants are offering. Notice the invitations lor you to do business with them. Notice how attractively the advertisement® are set up and how inviting they are, Bmmw meal—that is, the successful ones—-know advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. ’EQiat’s the anwswr. Look over fee city and pick out the big firms. They’re the advertisers. Advertising is the tonic that pots dividends in the banks. Everybody reads advertisements to-day. Does your advertisement appear in The ‘Evening Star.’