Page 12 Advertisements Column 2

Evening Star, Issue 19772, 24 January 1928, Page 12

Ltft N.Z. FUR C© furriers, fur dressers, and dyers, FIRST FLOOR, HANNAH’S BUILDINGS, 24a GEORGE STREET, ’Phone 10-890. Late Night Fridays, £srl afSsndwich IN 1777 the first sandwich was i i i ‘ TRIDENT S JhlmomShnmp fhste the Earl of Sandwich. The noble carl, playing for high stakes at Brook’s Club in St. James, being too engrossed to stop for a meal, ordered meat to be brought to him. Lest he should soil his cards, he enclosed a slice of meat between two slices of bread. This happy invention won immediate fame. Nowadays, the sandwich is more delicious and popular than ever, thanks to r, TRIDENT* Salmon and Shrimp Paste. N.Z. Agents; FJ is &Manlon.Ltd, Wellington' REMEMBER VERNON SMITH in GEORGE STREET for JAM and PRESERVING JARS We have Extra Lids for Preserving Jars. rv > L >o]/ V; c °XKHStB V. '? . t A Body-Building Diet for Growing Children HIGHLANDER is concentrated fresh milk, richer and creamier than most that comes to the city —just pure, fresh milk only, without the addition of any preservative beyond refined sugar. Highlander goes straight from the country dairy to the condensing vats, after it has passed the examination of the testing laboratory. There is no chance of, contamination; it remains good indefinitely. Climatic conditions cannot affect it. Give your children Highlander Milk several times a day. It is nourishing, safer, and more economical than ordinary milk. From 'All Stores HIGHLANDER MILK . You Need the Newspaper The newspaper or to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought be was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when ho carried a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A now ordes has arrived. People read advertisements. Many find their greatest interest; in looking over the advertising pages to got news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up to the minute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minntn, but they must be some distance ahead. They must anticipate the wants of their custom era. And they do. Turn to the advertisements in tim paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are sat up and how inviting they are. Business men—that is, the successful ones—know advertising pays big returns. Unsuccessful men don't advertise because they are unsuccessful. Thai’s the answer. Look over the city and pick out the big firms. They're the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody reads advertisements to-day. Boss your advertisement appear in ■ The *Evening Star** MJVWWVA'WVVWIi VfVWAVrtWWI