Page 10 Advertisements Column 2

Evening Star, Issue 19723, 25 November 1927, Page 10

There is no need to lose charm and daintiness, however strenuous your activities. Women who are renowned for their beauty, lead arduous lives and the secret lies on many dressingtables or in bathrooms. It is the daily use of “4711” Eau de Cologne. First thing in the morning, they pour a little into the bath, this gives the water that tonal quality which refreshes and invigorates the skin, keeping it wholesome and clean. At other times they never think of washing without a few drops of “4711” being poured in the toilet basin. This not only refreshes the skin but keeps the complexion wonderfully, radiant and with a healthy glow. The choice of Eau de Cologne is very important. Always ask for “4711” with the Blue and Gold Label, renowned for nearly 150 years for absolute purity, guaranteed strength and unrivalled and lasting fragrance; Obtainable from all leading Chemists and Departmental Stores. -

6d PACIFIC f d QdStarr-Bowkett Building Society gj | No. (> GROUP (under Improved Rules). 6d 6d 6d SUBSCRIPTION ONLY PER- SHARE. 6d C J SUBSCRIPTION: Only (id per Share per Week. /» 1 REPAYMENT: 2s (3d per Week for each £IOO. gj gJ EXAM REE. A Loan ol .CI,UOO is repaid in weekly instate VU * n inputs of 2As, plus 5s subscription. This is less than OO ortlil iary rental. Mfl JOIN No. « GROUP IMMEDIATELY, and Participate VUI | in the first Ballot. _ « UU SECRETARY: W. B, TAVERNER, A.P.A. (N.Z.). OFFICES: SO KING EDWARD STREET. rywyw.v B v^w« , wv , y , JW You Need the Newspaper ? The newspaper of to-day is the meet powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when ho carried a two-inch space in the local paper every week in the year. Possibly •he waa. But that is changed now. A now ordea has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up fe> the minute; They are as fresh as the news of the world or the latest cricket score. merchants cater to live people, and they know they must not alone, be up to the minute*, but they must bo some distance ahead. They must anticipate the wants of their customers. And Aliev do. Turn to the advertisements in this paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisement® are set up and how inviting they are. Business men—-that is, the successful ones—know advertising pays big returns. Unsuccessful men don’t advertise they are unsuccessful, Thai's the answer. Look over the city and pick out the big firm*. They’re the advertisers. Advertising is the tonic that outs dividends in tho banks. I I - Everybody reads advertisements to-day. Does yoor advertisement appear in The 4 Evening Star* WVWVWWVMO

The soedy-looking man hesitated on the edge of the building job, and then approached. “ Any chance of a job, mate?” he asked in a Weary Willie voice. “No; you needn’t be frightened,” said the foreman. Articles marie from stone, lionc, and ivory, including a beautifully carved little effigy of a Polar bear, ami all believed to bare been made by Eskimos of 1.000 years ago, have recently been discovered on'Mill Island, in the Hudson Strait. ,