BEAUTY-MAD WOMEN

Evening Star, Issue 19699, 28 October 1927, Page 4

BEAUTY-MAD WOMEN

PERKAMOT CHEEK bloom THE LATEST AHO ALWAYS RED LIPS [Peb United Press Association.] LONDON, October 27. (Deceived October 28, at 12.50 p.iu.) An extraordinary revelation ol : Die extreme nature of present-day West End beauty culture was made to the 1 .Evening Standard ’ by_ a prominent beauty expert, who admits tiiat .scores of society women are at present undergoing “face tattoo,” whereby the cheeks are permanently bloomed at a cost of £ls 15s and bps permanently reddened for £11). It is an offshoot ot the permanent hair wave, she explains. The tattoo marks do not show, and the cheeks will be blooming even when withered, while the system is stated not to be injurious. One great advantage is that the system abolishes for all time lip stick and powder Ladies do not seem to mind the fact that the process is tedious and painful, each cheek and the lip being punctured a few hundred times. Til “One girl refused her second check owing to the pain,” she said, “hut if I know beauty-mad women she will return.”