Page 12 Advertisements Column 5

Evening Star, Issue 19613, 20 July 1927, Page 12

Last 10 Days of D.LC SALE Down Quilts , A chance that comes but seldom at this time of year. We could write a book on the virtues and increasing sale of our Down Quilts at Sale time. More and more housewives are realising the possibility of possessing one for every room at these low prices. DOWN QUILTS, floral design, and plain sateen panels; in Rose, Saxe, and Black. These are exceptional value. Single Bed -.t---* 1 -* 25/. Double Bed - - - ~ 35/. WELL-FILLED .QUILTS, in floral effects, with two-tone panels of rich satin; Bose, Black, and Blue. Double bed only. Usually sgns. Now 4gns. HANDSOME ALL-SATIN QUILT, in Bose, Black, and Blue, with Paisley panel to tone; high-grade down. Usually £lO. Now £7 15/. 1 only QUILT, Lavender, brocade centre, Black and Saxe panels; best down. Usually £l3 13/. Now £7 15/, Comfort—its other name is Sleep-welL THE ~ SPECIAL MATTRESS, wool and cotton, with new roll edge and strong, ticking. . Single Bed—■ Usually 39/6. Now 32/6. Double Bed— Usually 49/6, Now 32/6. All Furnishing Remnants Half-Price. to the DJ.a Come To-morrow mm

A Few of Our Specialities Cylinder and Crankshaft Grinding, Piston and Ring Replacements. Gear Cutting. Self Starter Ring Replacements. Case Hardening. Battery and Electrical Repairs. J. & A. P. SCOTT, LTD. ENGINEERS, Corner Albany and Leith Stmts, DUNEDIN. 'Phone 12-569. Telegrams “ Japs cot." OTAGO DISTRIBUTORS PREBT-0-LITE BATTERIES,

WWWW'WVWVV 3 WVAWWIMfti You The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when he carried a two-inch space in the local paper every week in th® year. Possibly he was. But that h changed now. A now ordes tea arrived. People read advertisements. Many find their greatest interest ia looking over the advertising pages to get news that will save them money, and the way to save your pounds k first to save your pennies. Advertisements to-day are right ®p to th© nriaote. They are as fresh as the news of the world or too latest cricket score. Live merchants cater to Ite® people, and they know they mnsfc not alone b© ®pto the minutn, but they must be some tetane© ahead. They must anticipate the wants of their custom®®. And they do. Turn to the advertisement* m paper. Just read what th© merchant?} are offiariag. Notice the invitations for yon to do business with tbeea. Notice how attractively th© advertisement® are es& up and how inviting they are. Business men —that is, the successful advertising pays big returns. Unsuccessful men don't advertise because they are unsuccessful. That’s tho answer. Look over the city and pick out th® big firm®. They're the advertisers. Advertising is the tonic gat outs dividends in the banks. Everybody reads advertisements te-day. Bon yam* advertisement appear in The 4 Evening Star.* wwmivuwuy