Page 12 Advertisements Column 4

Evening Star, Issue 19407, 16 November 1926, Page 12

W^-T The BEST That Money Can Buy! can for COOKING AND BAKING Unequalled In Quality, Purity, and Strength of Flavor. Simple, inexpensive foods bo made delightfully enjoyable by means of these high-grade Essences. “There's a Flaronr for Every .■ Purpose.” Ask for “KIWI” Brand. eaj m disitoos, SEMUIMB FLAYOOTS* Strawberry, Basptaiy, apple, Vaaffla, Almond, Lemon, o®d and Tree to Name. AH Grocers and i

m North Sha No common finny folk are Maconockle » Herrings. Proudly silver - coated, richly flavoured, tirmlleshea and tender. In tins Fresh, Kippered or in Tomato Sauce. A standby in every home. Sole New Zealand Agents, Fi l ls and MANTON LTD.. Wellington. 36

wwwwivywMVwyvw wwwvvwww ? You Need the Newspaper The newspaper of to-day is the most powerful medium of advertising on earth. In the old daj® the merchant may have thought he was a benefactor and that he was contributing his bit “ as_ a publicspirited citizen ” when ho carried a two-inch epaos in the local paper every week in the year. Possibly be was. But that is changed now. A new order baa arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to —— your pennies. Advertisements to-day are right up to the minute. They are as fresh as the news of tbs world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Tnrn to the advertisements. ia.Sas paper. Just read what the merchants are Notice the invitations for you to do business with Notice how attractively the advertisements areaefc up and how inviting they are. Business men —that is, the successful ones —know advertising pays big returns. Unsuccessful raea don't advertise, because they are unsuccessful. That’s the answer. Look over tho city and pick out Ore big firms. They’re the advertisers. Advertising is the tonic that nuts dividends in the banks. Everybody reads advertisements to-day. Does your advertisement appear in The 4 Evening StarJ ©VWa/VWWVVWU 1 ’- WWW. VWW^MfVWI