Page 12 Advertisements Column 4

Evening Star, Issue 19327, 13 August 1926, Page 12

JONES’S Eucalypti Extract “MALLEE BRAND.” ABSOLUTELY PURE! INTENSELY STRONG! Invaluable for Influenza, Rheumatism., and affections requiring a stimulating application. Wholesale Agents: MERCER & MITCHELL, LTD., Dunedin. Think of VERNON SMITH in George Street when you want a GOOD-SPADE or a RAKE or a HOE or a FORK or any other GARDEN TOOL In Your Great Grandmother’s Day a MAN cried his wares in the market place. If they were well liked the fame of them spread as fast as word of mouth or the mail coach would let them. To-day, if a man discovers something that will be a boon to mankind, he can summon innumerable couriers of the printed word to bring the good news to the homes of the people. HE ADVERTISES Advertising is applying to salesmanship the principles of mass production. There are to-day many merchants and manufacturers who, although they have adopted the telephone and the motor delivery van, are still behind the times in the matter of Press Advertising. Advertising in these days of keen competition may make all the difference between success or failure. Let the public know more about your goods. Everybody reads advertisements to-day. Doe* your advertisement appear in •> > The ‘Evening Star: W/.VW.V/AVWWAW.V.VAW/JWVWI