Page 11 Advertisements Column 1

Evening Star, Issue 19272, 10 June 1926, Page 11

Stick to “D.C.L.” There is a lot of bad whisky in New Zealand at the present time, DON’T DRINK IT 1 Insist on “D.C.L” AND YOU KNOW YOU ARE GETTING THE BEST. Watch the Bottles in the Bar. See the rows of “D.C.L.” bottles on the counter. Everyone is Drinking it because it is so Good. NEILL & CO., LTD., Agents.

Special Prices on Tools As we are overstocked in some lines of Tools, wo have decided to clear our stock of surplus at Reduced Rates. All Tools purchased for one month are subject to a Special Reduction for cash. We carry complete stocks of Tools for all trades, imported from the world’s best manufacturers, and every Tool is guaranteed. We quote one or two special lines below Adjustable Hack Saws, frame complete with blade—3/6 each. This is a handy Tool where Iron, Bolts, Steel, and Pipe have to be cut. Extra blades— 4/ dozen. Braces.—We have a complete range of Carpenter’s Braces, both plain and ratchet, ranging in prices from 6/ to 37/6 each. As a Special Offer we quote a ■ Ratchet Brace with lOin sweep at 7/0 each. This is wonderful value, and it Is a high-class Tool. We also carry complete stocks of Cheney Hammers, Disston’a Simond’s, Spear, and Jackson’s Saws, English and American Toxnahawks, Axes, etc. Whatever Tool you may require, it will pav you to see us first about it We have a good range of Stanley’s Iron Block, Smoothing, Rabbet, anc Fox Planes at Special Prices. AN INSPECTION WILL CONVINCE YOU. WE GUARANTEE SATISFACTION.

h \\\vi **a “famous Qj, ( OorWintep Coughs and Colds! Whenever you feel your throat sore, or you have a fit of coughing; when you experience a sensation of shivering or chill, you may be pretty certain that you have “caught a cold.” Don t neglect these symptoms, otherwise you may pay a heavy penalty 1 Take at once, a few doses of BENJAMIN GUM, the ever-popular remedy, and in all ordinary cases, relief will follow immediately. It is a Wonderful Cure, and splendid for children, who love the pleasant taste. Price, t/jj per bottle at all Chemists and Stores.

wwwwwwwwww f You Need wwvw vwwvwwwwy® You iVeec/ the Newspaper The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought' ho was a benefactor and that he was contributing hia bit “as a publicspirited citizen ” when he carried a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A new order 6M arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to sawn your pennies. Advertisements to-day ana right up to th® minute. They are as fresh as the news of the world or th® latest cricket score. Live merchants cater to live people, and they know they must not alone be up to tho minute, but they must be some distance ahead. They must anticipate tho wants of their customers. And they do. Turn to the advertisements in Sim paper. Just read what the merchants are offering. Notice the invitations for yon to do business with them. Notice how attractively the advertisements are set up and how inviting they are. Business men—that is, the successful ones—know advertising pays big returns. Unsuccessful men don't advertise because they axe unsuccessful. That's the answer. Look over tbs city and pick out the big firms. They’re the advertisers. Advertising Is the-tonic that puts dividends in the banks. Everybody reads advertisements to-day. Does yom adwertieement appear in The *Evening Star.’