Page 12 Advertisements Column 5

Evening Star, Issue 19005, 29 July 1925, Page 12

RITCHIE’S BRIGHTEN DULL DAYS WINTER CREATES THE NEED FOR BRIGHTNESS IN THE HOME BEAUTIFUL NEW PEACOCK CHINA. Cups and Saucers, 3/. Sweets, 2/. Creams and Sugars, 4/ pair.' Creams, 2/. Milks, 2/6. Salads, 4/6. Teapots, 4/ and 4/6.Also Joyous Colors and Brilliant Designs in BREAKFAST, TEA, And DINNER WARE. BKHBMt m m ■Ml*** Radiate warmth and good cheer when the elements are dreary and dull. We shall he pleased to show you round our extensive premises. RITCHIE’S 39 and 41 GEORGE STREET. gNWAfAVAWAVWW V.WW.W.WVS I You Need the Newspaper \ The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when he carried a two-inch space in the local paper every week in the year. Possibly he waa. But that is changed now. A new order has arrived. People read advertisements. Many find their greatest interest in looking over the advertis- ■ ing pages to get news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up to the minute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must, not alone bo up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Turn to the advertisements in this paper. Just" read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set np and how inviting they are. Business men—that is, the successful ones—know advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. That’s the answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody reads advertisements to-day. Does your advertisement appear in The ‘Evening Star.’ icvwwwwww , 3 v.mv. vwwuvvwwwvs)