Page 10 Advertisements Column 3

Evening Star, Issue 19001, 24 July 1925, Page 10

—the special remedy for BilioiisHeadadbeSjlieartbum, Acidity of Stomach, Nausea, indigestion,, Bte. a ” n VAW«w»v. wiWAivwywia S You Need the Newspaper 5 The newspaper of to-day is the most powerful 5 s medium of advertising on earth. In the aid days the ifj merchant may have thought he was a benefactor V % and that he was contributing his bit “as a public- 1 g® spirited citizen ir when he carried a two-inch space in the local paper every week in the year. Possibly »„ ■£ he was. 5* b* 5 But that is changed now. A new order has Jj *b arrived. People read advertisements. Many find ■ ®a their greatest interest in looking over the advertis- J" » jng pages to get news that will save them money, ? ■* and the way to save your pounds is first to save jC jji, your pennies. g ■" Advertisements to-day are right up to the minute. ? They are as fresh as the news of the world or the 5 *g latest cricket score. Live merchants cater to live JJ 5 people, and they know they must not alone be up to 3j o* the minute, but they must be some distance ahead. £ «b They must anticipate the wants of their customers. ** If And they do. Turn to the advertisements in this 2 ? paper. Just read what the merchants are offering. *, Notice the invitations for you to do business with them. J 5 Notice how attractively the advertisements are set up ? 2 and how inviting they are. , «, \ Business men—that is, the successful ones—know s' «* advertising pays big returns. Unsuccessful men don't •.“J-bTSb I VJWVJVWV' W,Vi/Wi WVWI.WUWWWS The ‘Evening Star ,