Page 10 Advertisements Column 4

Evening Star, Issue 18999, 22 July 1925, Page 10

Why is COCOA the Popular Winter Breakfast Beverage ? It is BO easy to prepare—no waiting. Pour on the boiling water, and you have a steaming cup ready in less than a jiffy. Coooa is more than a mere beverage; it is a food as well, stimulating and sustaining. Try the “ DUTCH GIRL” Cocoa, pure, perfectly soluble—a delightful drink. {Bold in Handsome Enamelled Canisters—Jib, 11b. Wholesale: Wm. Taylor & Sons, Ltd. mill 1111 111 HIIII f .|| I rryioSM^ || nw«rym l |«^'Mi^ii™HMMW | nmrimw ■ SjvwWMWVVVIM VWWW" VVVVWVVVWWVV^ f >' ? You Need the Newspaper \ a .. IHMUIIHII in 11 -| B < j The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “ a publicspirited citizen ” when ho carried a two-inch space in the local paper every week in the year. Possibly he was. c 9 But that is changed now. A new order has “a arrived. People road" advertisements. Many find "a their greatest interest in looking over the advertis- ? 5 ing pages to get news that will save them money, s b® and the way to save your pounds is first to save ' •L your pennies. / > . % b b Advertisements to-day are right up to the minute. \ { They are as fresh as the news of the world or the b b latest cricket score. Live merchante cater to live / l a people, and they know they must not alone be up to £ r a the minute, hut they must be some distance ahead. \ / They must anticipate tho wants of their customers. B « ;i ' \ B® ' And they do. Tuni to the advertisements in this \ n® paper. Just read what the merchants arc offering. $ « a Notice the invitations for you to do business with them, g® “a Notice how attractively the advertisements a-re set up p* b b and how inviting they are. Ir . j Business men—that is, the successful ones—know e’ r advertising pays big returns. I/nsuccessful men don't \ ? advertise because they are unsuccessful. That’s the e b answer. Look over the city and pick out the big firms, Ja Js They’re the advertisers. Advertising is the tonic that g* u® puts dividends in the banks. t J . ■! Js Everybody reads adverusemants to-day. Does yotrr ? „® advertisement appear in - "* \ The ‘Evening Star.’