AN ADVERTISING SCHEME

Evening Star, Issue 17926, 23 March 1922, Page 6

AN ADVERTISING SCHEME

CURIOUS SEQUEL. Press Association —By Telegraph—Copyright. | | LONDON, March 21. 1 A most dramatic case has arisen at] Norwich in connection with a widespread • newspaper insurance scheme which was. initiated as a New Year advertising dodge.. Tho insurances include sickness, Fro, street, railway, and motoring accidents,',) tho papers competing in generosity and\ promptitude in regard to payment oh claims. A fire recently broke out in the house of Frederick George, a greengrocer, in which his wife, son, and daughter, wore burned to death, George escaped, j The jury at the inquest added- a rider | that George should have made a attempt to save his family, Tho coroner, has since again referred to the case. Ho stated : “ George- insured his wife and family in the newspaper scheme- for £250, which was promptly paid. Ho must haver immediately written to tho newspaper.. If I had known this at the time of th« inquest the verdict might have been different. Under tho circumstances it looksj like a serious case against George, I ha-vo j communicated with tho police. ’ —A. and { N.Z. Cable.