KEY TO VICTORY IN TRADE WAR

Evening Star, Issue 17032, 1 May 1919, Page 7

KEY TO VICTORY IN TRADE WAR

j Never- lit-foi-.> ha* advertisng :-:> tlte-r- i j ouhgly proved it.-elf t • he exactly what it; j is—no a-<?et '-.i:d tea ;\. liability; an invest- | i tv.ent and not an «-;;oensc---:is {hiring the ! j w;;r_ times now annus! past ft ays a Now | It is the '-dim>-'.ii;iv. of v.-ise ndvoi-tiwiiici' | ! and bic-kes jn.-■ 11 that every dolhir nv- i | peiitled ni jinikk'i.-. a-'lvr-i'ticiiig is an in- ! vestmrmt in onl-iic g-nod-vvill.'" itnl h-is, i fised initio neck, fo-r exanmi!'. has a ! dolhir yn!r,e th:o can be dCmintv csri--1 mute! in relati.c; bo b-.j'ii the money inj "est.',-] in the arlveiri-'-ing of th-- trade ma-k. in goorlv.-ill. aiui the sales of C;,-j product- I lv. ]-■ axiom;:!!-.' lhal anvertiemg is r.e-ct-.-c'iW'y i.ii salt's, but it ins not b-vni gaiier- ! t.Hv rccoguis.-'d until of bit- knit ivlver- | ! m.r:!. It is an inYt-krumt vulne in pub- ! lie goodwill t.ltat. can 'k- •■::;)-■(!•-- ,'.k(>r- \ milieu!.