HONESTY AND PERSISTENCY
The following is an extract from a speech made recently in Detroit by Mr Hugh Chalmers, who, by the way, i& a Soot from Fraserburgh. “ Advertising,” ho declared, “is salesmanship plus publicity ; salesmanship is advertising plus getting the orders,” He did not know much about psychology, but ho thought advertising consisted of having the right idea and using it at the right time, and he asked salesmen to observe three rules: first, to be honest; second, sensible; and third, persistent. With regard to honesty, he said that “the man is an absolute fool who is not honest nowadays.” It was stupid for a man to put things into print to-day which were not backed up by merit, and it would ba just as stupid for a man to -talk to another in the hope of selling goods if their merit did not recommend them. A newspaper was an ephemeral thing, and the man who advertised had to do so daily if ho wanted the people to remember it.
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Bibliographic details
Evening Star, Issue 15479, 29 April 1914, Page 4
Word Count
171HONESTY AND PERSISTENCY Evening Star, Issue 15479, 29 April 1914, Page 4
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