Page 11 Advertisements Column 1

Evening Star, Issue 12871, 21 July 1906, Page 11

WHO WOULD YOU BE

HAD YOUR FATHER MARRIED SOMEONE OTHER THAN TOUR MOTHER? This is a proposition that is not to le solved by sny known rules of arithmetic. If you attempt to solve it by an arithmetical calculation, you will surely fail. Not. even the higher mathematics are of any use here. You have to get up very early in the morning and sit up very late at night to make even a first impression ou such a conundrum as tins. You must, indeed, not only get up early and sit up late, but tho subject is such that, you may “ sieep on it”—not once oily tut many times. After you have done all this, you will probably arrive at the conclusion to give it up. Now, take an easier one first. Supposing yon got half a lb of silicate, one lb of fat, half a lb of water, and a litttlc alkali, and boil the lot together, what would you produce? The result would be two lb of what would look like soap, and common soap at that; but the fat would produce the only soap in the bulky lump, the water and the silicate part of the lump would be bought by some good woman at the price of soap, and tho lump would look like a bargain. But her work would suffer, her arms would suffer, and her clothes would suffer. Now, supposing we leave out the silicate, and we must also leave out the bulk of water, for the ■water won’t amalgamate to a hard consistency without silicate or other loading mixture. And we boil together pure oils and fats with alkali—no silicate with its excess water—what do wc produce? Pure Sunlight Soap—all soap, pure soap, good soap. That’s the difference between common soap and Sunlight Soap. But what has this to do with your father and mother? Nothing at. all. The father and mother puzzle is like Euclid to the schoolboy—it starts him to tliink, and when he starts thinking we throw in something practicable for him to think about. The practical point of this lesson to anyone who thinks is this; it is no bargain for any woman to pay the price of “ all soap ” for concoctions sold under tho cost price of the pure raw material required to make soap. Soap-makers are estimable men as a body, but they cannot live on their losses, and, somehow, they must manage not to do it. If some of the publio demand large lumps of soap at a price irrespective of quality, well, they try to meet that public taste, and they give that public what is demanded. Sunlight Soap does not cater for that public. Sunlight Soap is made for that discerning public wanting pure soap without loading mixtures, and Sunlight Soap, whatever be the high price of raw materials, is never adulterated. Sunlight Soap has proved from experience that there is a thinking public who, when they want soap, want soap only—pure, good soap. . Twenty years ago no one used Sunlight Soap. To-day tliere is hardly a store in Australasia where Sunlight Soap is not to be had. Sunlight Soap demand the world over has caused the wrapper to be printed in over thirty languages, and Sunlight Soap is gold to the thirty peoples speaking these languages. There is not a civilised part of the earth where Sunlight Soap is not in use—and the Wore Sunlight Soap the higher the mark of civilisation, for it is the thinking people who bring civilisation, and Sunlight Soap fellows thinking people, and Sunlight Soap is used by thinking people. Bub we have got away from our original conundrum. However, We can v leave that conundrum to the more practical com ndrum: Way does anyone use common soap when they can get Sunlight Soap—pure soap, all soap, good soap?

CHEERY FIRES are assured if “REAL MAOKAY ” COAL 13 used. It’s cheap, too—only 22s a ton. Your Coal Merchant wll get it for you if you insist on “Real SUCSSUfc”