THE NEWSPAPER'S THE THING THROUGH PASSENGERS.—THIS DAY.

Evening Star, Issue 12606, 11 September 1905, Page 5

THE NEWSPAPER'S THE THING

THROUGH PASSENGERS.—THIS DAY.

'The Times,' says a London correspondent to the 'Western Gazette,' has demonstrated the unequalled advantage of advertising in newspapers. The value of such advertisements has always been recognised by business men, but of kto ant idea has been abroad tha:t posters were equally useful. ' The Times' lias shown this to be an error. Its two sets of 'Encyclopedia Britannioa,' tie first of which is almost out of date, sold like the proverbial hot cakefi. Although the price was from about £ls to £22, the public bought them more readily than they buy a eix-fihilling novel. Other enterprises of the great journal have proved equally successful, yet 'The Times' never used posters?, but confined itself solely to large display advertisements in the newspapers of tho country and crrcutars. Tho proprietors are eaid to have netted a million pounds on the ' Encyclopedia' alone through this means of advertisnig. Their example is now being followed by some of the enterprising business firms, who find it highly remunerative to pay large sums of money for a column and two-column advertisements in the newspapers.